Archive | June, 2014

3 Mistakes with Galleries

28 Jun

To help you figure out the gallery world so that your work can really shine, we’ve polled some of our favorite art world folks to get their advice for you.

Tips on avoiding 3 big mistakes new artists make…with galleries:

1. (Dont get discouraged.) Submit to the right galleries. Don’t waste your time or get discouraged by approaching galleries who just don’t show your kind of work. Kristi at Rock Paper Scissors gallery says, “Be thorough! Do your research on the gallery specifics/call for art, what type of work is shown/desired.”

2. (Don’t be rude.) Be the kind of person galleries love working with! “Follow up and always punctually show for meetings,” Kristi advises, “Galleries have a tight schedule so be respectful and kind throughout the process. No gallery I know will work twice with a rude artist, no matter how great their work is.”

3. (Don’t be caught off guard by the gallery!) Know exactly what each art space expects. “Devour your contracts so there are no surprises and you are prepared for your obligations,” encourages Kristi.

 Rock on…

…and shine your art and message out there! …. Let us know in the comments if you have additional suggestions.

If you found these tips useful,

Please share this piece–we want to reach and help more emerging artists than just those in our current circle!

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Our Printed Instagrams Show

24 Jun

For Immediate Release. Media Contact: Femme Cartel:



Opening Night: Friday August 1, 2014 from 6-9 PM. (FB invitation)

Curated by Femme Cartel. At Rock Paper Scissors Gallery (2278 Telegraph Ave. Oakland, CA).


(Photo credits: Kenny Robinson, Maija Burnett, Michelle San Agustin, Amber Schadewald)

Oakland, California- Femme Cartel is pleased to present their upcoming photography show, “Beyond Breakfast and Selfies: Instagram Shots of Everyday Life”. The show opens at Rock Paper Scissors Collective on August 1, 2014 during Oakland Art Murmur and runs through August 30, 2014.

Beyond Breakfast and Selfies is a photography show that explores the beauty, the funkiness and the sweetness of everyday life. “Selfies and food shots seem to flood Instagram feeds and we wanted to see the more artful, creative moments that people were documenting” says co-curator/producer Christina Bohn, “Instagram is such a huge part of life now and we are really only just starting to see art shows focusing on this four year old medium.” The show features Instagrammers from California as well as from around the world, some of whom are professional photographers, while many are showing their work for the first time.

The photos selected by Femme Cartel range from gorgeous, lush natural landscapes to sweet, intriguing city vignettes and a balanced assortment of everything in-between. “We knew that we wanted the show to view like a fine art photography show, but unlike our past shows, there wasn’t a theme chosen beforehand. We used our curatorial intuition, this time, so the show is a rich blend of emotionally resonant work that truly is fine art photography” says co-curator/producer Emily “Femily” Howe.  Out of around 1,300 images that were submitted, the duo narrowed down the selection to 100 pieces that will be printed as 4” x 4” squares, courtesy of Social Print Studio and framed by Tiny Mighty Frames.

sps tinymighty

The show also highlights the curatorial eye of Femme Cartel one the duo has honed since 2011. “You can see a little bit of Femily, a little bit of me, and a whole lot of the Femme Cartel girly/urban art vibe in this show” says co-curator/producer Christina Bohn.

While the quality of the art always comes first, Femme Cartel highlights female artists front and center. In June 2011, Femme Cartel formed to celebrate female artists, diversity, and contemporary urban art. “In the mainstream art world, male artists are given a disproportionate share of the press attention, financial backing, and art shows,” explains Howe, “we’re changing that by shining the spotlight on talented female and other under-represented artists and connecting emerging artists to gallery spaces.” Since their beginnings, Femme Cartel has highlighted the work of over 200 female artists (plus youth artists as well as a few male artists with strong, relevant work.).

While nearly all of their group shows have included photography, this is the third show that is exclusively focused on photography, and ninth show produced by Femme Cartel. Previous photography shows focused on the San Francisco foodie scene and Oakland as a fashion/style hub. Femme Cartel has also shown the work of mixed media artists, traditional fine artists, and sound artists.





(Photo credits: Leah Korbin, Nicole Gervacio, Antonette Streeter, Alison Millar)



  • AJ Sharkstar  |  @ajsharkstar
  • Alexandra Nazari  |  @AlexandraNazari
  • Alicia Dornadic | @adorndesign
  • Alison Millar  |  @Slightlysurly
  • Amber Schadewald  |  @aschadewald
  • Antonette Streeter  |  @Scenebystreeter
  • Brittany Ko  |  @savethelizards
  • Brittany Luby  |  @technicolorbrit
  • Brook Vanderford  |  @brook_v
  • Carmina Eliason  |  @carminaeliason
  • Caroline Egan  |  @coeurdela
  • Christopher Byrne  |  @atrophybeauty
  • Ciara Sudjian  |  @tacorosey
  • Courtney Cerruti  |  @ccerruti
  • Cristal Veronica  |  @cisforcristal
  • Dane Pollok  |  @danepollok
  • Ebony Haight  |  @ebonyh
  • Elena A. Harper  |  @elenaarielle
  • Erin Fenley  |  @erinwithan_e
  • Eyra  |  @oeyra
  • Jane C. Allen  |  @janecallen
  • Jen Firlik  |  @jenfir3000
  • Jes Espinoza  |  @Jespi78
  • Jessica Davies  |  @jdmetalworks_
  • Jose Vaca |  @mav_rik
  • Juli Elin Toro  |  @Sunfunnels
  • Juliette Spirson  |  @spirson
  • Kaitlin Trataris  |  @kaitlintrataris
  • Kato Lawton  |  @KatoPopStudio
  • Keelan Sunglao-Valdez  |  @premiumkeek
  • Kenny Robinson  |  @notkendra
  • Kris Austin  |  @kristellaface
  • Lauren Crew  |  @laurencrew
  • Leah Korbin  |  @wrinklywrink
  • Lila Kahn  |  @lilakahn
  • Madeline Wilson  |  @machiavelcro
  • Maija Burnett  |  @maijabeee
  • Maria Fatima Urbi  |  @Paloma_in_black
  • Marie Metran  |  @mcm1216
  • Michelle San Agustin  |  @quichemeesh
  • Mollie Ito Roark  |  @mollitoroar
  • Monica Palos  |  @monicamarie5
  • Nam Black  |  @handxfire
  • Naomi Thompson  |  @NaomiStrange
  • Natasha Wilder  |  @Tashiworld
  • Nicole Dargahi (NDar)  |  @ndargahi
  • Nicole Gervacio  |  @nicolegervacio
  • Rachel Escoto  |  @pixelina
  • Rachel Welles  |  @rule_of_red
  • Roselly Monegro  |  @RoxieMo
  • Sara Diamond  |  @saramyrupdiamond
  • Sarah Deragon  |  @sarahderagon
  • Sharlynn Vee  |  @sv1
  • Sherese Elsey  |  @sherese_romo
  • Sierra Hawthorne  |  @srhawtho
  • Simone Blakeney  |  @ifwenever
  • Stephanie A Lindsey  |  @steph_lindsey
  • Theresa Bruckner  |  @tea_bea
  • Tina Noren  |  @tinaisrad
  • Vivian Chen  |  @vivianchenphoto


Femme Cartel

Emily Howe & Christina Bohn

510-520-2891 (text or call)


Tips: Price Your Art to Sell

2 Jun

Price Your Art to Sell

(Don’t miss other tips on rocking your art life; sign up for the monthly Femme Cartel newsletter!)

Femme Cartel has promoted and priced hundreds of works of art to sell in cafe shows, gallery shows, and directly to art collectors. We’ve also chatted with a handful of our top-selling artists to hear what what works best for them. Here are some solid tips on what really works. Happy art-selling!

You have three good options for setting the price:

  1. Base your prices on your recent sales history. Pricing art is like being awarded a higher wage in a new job. Both are mostly based on what you earned last time. Every time you have a successful period of sales, raise those prices!
  2. Or, base it on an hourly wage + supply costs. If you are super-new to the art-selling scene or have switched mediums and don’t have much “history” selling that kind of art, you may want to calculate your prices based on an hourly wage (you pick it!) and the cost of your supplies.
  3. Ask the curator or gallery owner. “I didn’t know how to price my art, so I just asked the curator/gallery owner. She must have set good prices, because all 15 pieces sold and I got a great check.” -Artist Renee Castro, aka Ladi Reni

What not to do:

  • Don’t base it on the wrong stuff: Try not to think about how much emotion you poured into it. Or how attached to the art you are. So…see #2 for what to do. Art sales is about commerce in the real world. Save the heart-felt stuff for your artist talk!
  • Don’t devalue your work, lady! Historically, we women undervalue our work (in every field!). So…if you’re wavering between two possible sticker prices, pick the higher one. Boom!

And some savvy sales tips from artist Laura Gonzalez:

  • Make written transfer of sale documents to let your buyer know they are purchasing an original—it gives the sale a little extra touch.
  • I normally up the prices when showing at a gallery—if it takes a percentage.
  • Stay calm, selling (or lack of) can be very stressful, but try and have fun with it. Stay friendly!

(Don’t miss other tips on rocking your art life; sign up for the monthly Femme Cartel newsletter!)